Marketing Analytics Analyst

Role Overview

The Marketing Analytics Analyst will partner with marketing stakeholders to activate data across the full customer lifecycle, delivering actionable insights that drive campaign performance, customer retention, and business optimization.

What You Will Do

Analyze full-funnel marketing performance, build and maintain interactive dashboards, support data activation for campaigns, and collaborate with marketing leads and cross-functional stakeholders.

Why It Might Be a Fit

The ideal candidate will have 4-7+ years of experience in marketing analytics, proficiency in Google Ads, SQL, Excel, and visualization tools, and a strong understanding of marketing metrics and attribution models.

Requirements

• Bachelor’s degree in business, Marketing, Statistics, Economics, Computer Science, or a related field.
• 4-7+ years’ experience in marketing analytics, performance marketing analysis, or business intelligence.
• Proficiency in Google Ads, SQL for querying, Excel (advanced), and visualization tools (e.g., Looker Studio, Tableau, Power BI).
• Strong understanding of marketing metrics, attribution models, segmentation, customer lifecycle, and ROI analysis.