Role Overview
The Senior Director, Marketing Operations & Analytics will lead a team of 4 in a global scope across the Americas, EMEA, and APJ. The role involves setting marketing’s pipeline targets with Sales, measuring what drives revenue, running campaign operations, and building AI agents for marketers. The Senior Director will bring a point of view to the marketing leadership team on where to invest.
What You Will Do
The Senior Director will set and measure the number, build the funnel model, launch an account-based attribution model, own the marketing performance scorecard, measure the return on every program and event, and run the marketing engine. They will also build and govern Marketing’s AI agents and GenAI workflows on Dataiku, guide investment, and provide spend and performance data behind marketing’s planning and budget decisions.
Why It Might Be a Fit
The ideal candidate has 10+ years of experience in marketing operations, analytics, or revenue operations at an enterprise B2B software company, including 4+ years leading teams. They should have experience with Salesforce, HubSpot, 6sense, Clay, Gong, Snowflake, or similar tools, and Dataiku experience is a plus.
Requirements
- 10+ years in marketing operations, analytics, or revenue operations at an enterprise B2B software company
- 4+ years leading teams
- Experience with Salesforce, HubSpot, 6sense, Clay, Gong, Snowflake, or similar tools
- Dataiku experience is a plus
- Experience working across regions with different levels of data and process maturity
To apply for this job please visit job-boards.greenhouse.io.
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