Director of Performance Marketing

Role Overview

We are looking for a Director of Performance Marketing to lead our performance marketing engine, which has already proven to be scalable. The role involves developing the growth plan, allocating budgets, and setting goals for CAC, MER, and contribution margin. The successful candidate will have several years of experience in a leading position at a DTC e-commerce brand, with a deep understanding of performance marketing and the levers for scaling growth.

What You Will Do

The tasks involve developing the growth plan per channel and market, allocating budgets, and setting goals for CAC, MER, and contribution margin. The successful candidate will also be responsible for forecasting and weekly control together with finance and management, and will lead and develop four heads, build PODs and market teams, and fill key positions in the area.

Why It Might Be a Fit

The successful candidate will have several years of experience in a leading position at a DTC e-commerce brand, with a deep understanding of performance marketing and the levers for scaling growth. They will be hands-on, able to spend time in ad managers, funnels, and creatives, and will have a strong understanding of attribution and tracking in detail.

Requirements

• several years of experience in a leading position at a DTC e-commerce brand
• deep understanding of performance marketing and the levers for scaling growth
• hands-on experience in ad managers, funnels, and creatives
• strong understanding of attribution and tracking in detail

Benefits

• full ownership of budget, teams, and roadmap
• direct access to the founders
• performance-based compensation package
• modern office in Hamburg
• team that loves tempo and celebrates successes