Head of Product Marketing – Footwear

Role Overview

You will be the bridge between product development and performance marketing, responsible for planning and controlling product launches, building insights functions, and translating knowledge into product briefs.

What You Will Do

Your tasks include planning and controlling product launches, building insights functions, translating knowledge into product briefs, delivering message and angle hypotheses to the creative team, and systematically evaluating customer feedback.

Why It Might Be a Fit

You will have maximum influence on product development, work with real customers and data, and have extremely fast feedback loops with the product, performance marketing, creative, CRM, and e-commerce teams.

Requirements

• At least 4 years of experience in product marketing, product management, or brand management
• Experience in footwear e-commerce or D2C shoe brand
• Good feeling for shoes and understanding of how fit, comfort, materials, function, and design work together
• Ability to recognize potential in the shoe market and derive clear target groups, relevant product ideas, and convincing USPs
• Ability to translate product properties into understandable purchase arguments and write positioning, creative briefings, and landing page texts
• Ability to work safely with numbers and evaluate the success of shoes
• Understanding of performance creative and ability to make the benefits of a shoe visible with strong hooks, usage situations, and product demonstrations
• Fluency in German and English

Benefits

• Maximum influence on product development
• Fast feedback loops with the product, performance marketing, creative, CRM, and e-commerce teams
• Large reach and impact on products and campaigns for a brand with over 1 million customers
• Direct exchange with the founders and short decision-making paths
• Steep development opportunities and entrepreneurial culture