Head of GTM & Demand Generation

We’re looking for a Head of GTM & Demand Generation to build a consistent and effective pipeline of leads targeting HR and People leaders, insurers, and employee benefits providers. The role involves owning lead generation end-to-end, exploring all routes to market, and developing compelling content and copy to drive growth.

Requirements

• Map the buying committee and decision process for insurers, PMIs, benefit providers, large employers and SMEs
• Develop compelling content, copy and design and launch razor sharp positioning and messaging by segment
• Develop repeatable lead gen channels and activities
• Generate qualified leads and meetings for the Sales team
• Build and optimize the lead nurture infrastructure
• Create the sales assets needed to close deals
• Present monthly plans in a clear, concise way and report each activity’s effectiveness

Benefits

• Company Bonus
• 25 Days Holiday + Bank Holidays
• Birthday Day Off
• Buy’ up to 5 days of additional annual leave
• Charity Days
• Enhanced Maternity and Paternity Pay
• Bike2Work Scheme
• Cross-Team Collaboration Opportunities
• Hybrid Working
• Development Opportunities
• 30-Day Work Abroad Allowance