Head of Product Marketing

Role Overview

As Head of Product Marketing, you’ll build and lead the product marketing function at Donorbox, making it a key driver of growth, conversion, and retention. This role reports to our SVP of Marketing. You’ll own our positioning and messaging across diverse nonprofit audiences, define our Product-Led Growth strategy, and partner closely with Product, Sales, Customer Success, and Marketing to bring launches to market.

What You Will Do

Responsibilities include team leadership, strategy & scalable operations, cross-functional coordination & ICP alignment, data-driven GTM & performance management, positioning, messaging, sales enablement & roadmap influence, and research synthesis & application.

Why It Might Be a Fit

The ideal candidate will have 7+ years of progressive experience in Product Marketing leadership in SaaS, B2B, or B2B2C environments, with a proven track record of managing PMM team members and building scalable processes.

Requirements

• 7+ years of progressive experience in Product Marketing leadership in SaaS, B2B, or B2B2C environments
• Management & Process Design: Proven experience managing PMM team members and building scalable, standardized processes from the ground up
• Product-Led Growth (PLG) Expertise: Hands-on experience developing strategies for self-serve conversion, product adoption loops, and freemium/tiered growth tactics
• Deeply Data-Driven: Exceptional analytical ability to use quantitative metrics, product usage data, and KPI tracking to evaluate campaign performance and present business cases to the leadership team
• KPI Definition & Ownership: Track record of defining clear performance metrics and consistently measuring the effectiveness of product marketing outcomes
• Cross-Functional Orchestration: Strong track record of coordinating closely with Product, Sales, and CS to drive aligned commercial results
• Outstanding narrative and messaging capabilities across distinct ICPs

Benefits

• Fully remote work from the comfort of your home
• Generous time off policy of 21 days (birthday included), 8 designated/floating holidays, 2 paid volunteer days, and 5 sick days (dependent on state)
• Employer-sponsored health insurance plan through TriNet, including medical (United Healthcare), dental, vision, and life
• 401(k) retirement plan via TriNet’s partner, Empower, with an employer match of up to 4%
• Reimbursement package for home office expenses and professional development, up to $1.5k
• Eligibility for employee equity plan (stock options)
• Wellness program with fitness and mindfulness classes

Tagged as: Data Analysis