Head of Market Growth & Positioning

Role Overview

The Head of Market Growth & Positioning is responsible for strengthening the firm’s position in its chosen markets, building preference for its brand and expertise, shaping the experience of clients and key stakeholders, and using digital, content, communications, market intelligence and targeted market activities to create measurable opportunities and sustainable growth.

What You Will Do

Key responsibilities include market positioning and brand, digital market presence, client and stakeholder experience, content and intellectual authority, strategic marketing and market activation, reputation and communications, market intelligence and performance.

Why It Might Be a Fit

The successful incumbent will be accountable for how the firm is understood, experienced and discovered in the market, and for ensuring that this position creates measurable opportunities for sustainable growth.

Requirements

• Post Graduate degree in Marketing, Business, Communications, Commerce or a related field
• At least 10 years’ experience in marketing, market positioning, brand, communications or business growth
• At least 5 years’ experience in a senior marketing role, with direct reports and a track record of managing a marketing function, including substantial leadership responsibility
• Experience in the legal sector and/or the broader professional services environment would be an advantage
• Demonstrated experience developing and executing integrated market, brand and growth strategies across multiple markets, sectors or jurisdictions
• Strong experience in a professional services, legal, financial services, consulting or similarly complex stakeholder environment would be preferred
• Proven ability to translate organisational strategy and technical expertise into a clear and differentiated market position
• Experience leading digital strategy, content, thought leadership, communications, campaigns, market intelligence and reputation management
• Demonstrated understanding of digital platforms, analytics, marketing automation, conventional search and emerging AI-enabled search environments
• Experience using client listening, stakeholder feedback and market insights to improve the client and stakeholder experience
• Proven ability to connect marketing activity and investment to audience engagement, opportunity creation, pipeline development and strategic growth priorities
• Experience managing multidisciplinary teams, external agencies, budgets and complex cross-functional initiatives
• Demonstrated ability to influence and work effectively with senior executives, business leaders and specialist professionals
• Experience operating across African or other multi-jurisdictional markets would be advantageous