Performance and Demand Generation Manager

Role Overview

The Performance & Demand Generation Manager drives qualified demand, lead generation and customer acquisition for the Singapore business. This hands-on role owns demand generation performance, with a primary focus on paid media, funnel optimisation and data-led experimentation to improve acquisition efficiency and contribute to pipeline and revenue growth.

What You Will Do

Plan and execute Singapore demand generation initiatives, manage and optimise paid acquisition campaigns, and evaluate emerging advertising platforms and formats.

Why It Might Be a Fit

The role requires strong hands-on experience managing Google Ads and Meta Ads, with demonstrated ownership of lead generation campaigns and budgets. The ideal candidate is commercially minded, analytical, and hands-on, with curiosity and a willingness to test new acquisition approaches.

Requirements

• 4–6 years of experience in performance marketing, demand generation, growth marketing or a related discipline
• Strong hands-on experience managing Google Ads and Meta Ads
• Demonstrated success generating qualified leads and supporting measurable commercial outcomes
• Strong understanding of acquisition funnels, conversion optimisation and performance marketing metrics
• Experience using CRM, analytics or marketing automation platforms
• Strong analytical skills and the ability to translate data into decisions
• Experience working closely with sales or Business Development teams
• Strong project and stakeholder management skills