Role Overview
The Marketing Director for Feminine Care in the North America region drives category growth, brand equity, and market performance across the US and Canada. Working closely with the Global Categories Teams, this role translates global strategies into regionally relevant plans while ensuring commercial excellence and local consumer connection.
What You Will Do
Define the feminine care category strategy for North America, lead annual brand and category planning, market sizing, growth mapping, and regional portfolio prioritization, and own the North America category performance.
Why It Might Be a Fit
Significant senior marketing leadership experience within FMCG, personal care, consumer health or another consumer-driven category, strong track record of delivering profitable, above-market growth and market share gains, and experience leading a multi-brand portfolio with responsibility for strategy, innovation, brand equity and commercial performance.
Requirements
- Significant senior marketing leadership experience within FMCG, personal care, consumer health or another consumer-driven category
- Strong track record of delivering profitable, above-market growth and market share gains in a highly competitive environment
- Experience leading a multi-brand portfolio with responsibility for strategy, innovation, brand equity and commercial performance
- Demonstrated experience integrating an acquired business, transforming a marketing organization or leading a major portfolio transition
- Proven success in brand architecture, brand migration, repositioning or portfolio renovation
- Deep understanding of the United States market, ideally complemented by experience in Canada
- Experience engaging major North American retailers and working closely with Sales, Customer Marketing and Revenue Growth Management
- Strong leadership experience, including leading teams through uncertainty, organizational change and new ways of working
- Experience working across global, regional and local teams in a complex matrix organization
- Bachelor’s degree in marketing, Business Administration or a related discipline. An MBA or relevant postgraduate qualification would be an advantage
Benefits
- Dental insurance
- Vision insurance
- Innovate for Good | Excel Together | Be You with Us
- Reasonable accommodations to qualified candidates and employees
- Equal employment opportunity
- Diversity and inclusion
To apply for this job please visit essity.wd3.myworkdayjobs.com.

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