SEO Strategist for PLG Growth & AI Visibility

Role Overview

This is a product-led growth SEO role where you’ll own organic acquisition for our PLG brands, with signups, activations, and paid conversions as your primary metrics. You’ll build organic programs around high-intent, bottom-of-funnel demand and partner with CRO, content, and product growth teams.

What You Will Do

You’ll be responsible for building and prioritizing organic programs, partnering with CRO and product growth teams, and identifying and closing gaps between organic landing pages and the in-product experience.

Why It Might Be a Fit

You’ll be a hands-on technical practitioner who understands the full organic-to-activation funnel and can connect organic performance to downstream metrics. You’ll have the opportunity to work with a distributed team and contribute to team OKRs and SEO standards documentation.

Requirements

• 5+ years of hands-on SEO experience
• Direct experience owning organic acquisition for a product-led or self-serve SaaS product
• Demonstrated ability to connect organic performance to downstream metrics
• Deep WordPress expertise
• Direct experience leading the SEO workstream on at least two site migrations, replatforms, or domain consolidations

Benefits

• Flexibility to work where/how you want within your country of employment
• Robust wellness benefits
• 3 weeks of vacation to start
• Paid volunteer day of your choosing
• 2 floating holidays
• Employee Stock Purchase Program
• Registered Retirement Savings Plan (RRSP) with 4% company match