Senior Partner Marketing Specialist, Onboarding

Role Overview

As a Senior Partner Marketing Specialist, you will own and optimize marketing for Vrbo partners during onboarding, focusing on moving partners from account creation to a live listing. You will develop strong creative briefs, build and optimize email journeys, and test and optimize marketing outreach to improve program engagement and effectiveness.

What You Will Do

Your responsibilities will include owning the onboarding marketing strategy and execution, developing creative briefs, building and optimizing email journeys, testing and optimizing marketing outreach, and collaborating with internal teams to understand onboarding friction and translate insights into scalable marketing improvements.

Why It Might Be a Fit

This role requires a customer-obsessed, data-driven individual who can own defined workstreams independently, prioritize effectively, and deliver high-quality work in a fast-moving, cross-functional environment. You will be responsible for driving partner action and helping them complete their listings and go live with confidence.

Requirements

• 5+ years of marketing experience as a hands-on campaign owner with a strong record of improving conversion through targeted communications
• Comfortable owning defined workstreams independently, prioritizing effectively, and delivering high-quality work in a fast-moving, cross-functional environment
• Analytical and experiment-oriented: you use data to identify opportunities, form hypotheses, measure incrementality, and make recommendations
• A strong communicator who can translate partner solutions into clear, motivating communications that drive action
• Skilled at independently and proactively collaborating across teams to deliver shared outcomes
• Curious about customer behavior and persistent in uncovering the barriers that prevent partners from completing key actions
• Detail-oriented, with strong operational discipline across campaign setup, QA, measurement, and ongoing optimization

Benefits

• Medical, dental, and vision coverage
• Paid time off
• Employee Assistance Program
• Wellness and travel reimbursement
• Travel discounts
• International Airlines Travel Agent Network (IATAN) membership

Tagged as: Data Analysis