Digital Marketing Specialist

Role Overview

The Digital Marketing Specialist is responsible for executing and optimizing digital marketing initiatives across the Bank’s marketing technology platforms. This role is a hands-on, individual contributor position focused on the development and deployment of email campaigns, landing pages, forms, and web content using the Bank’s marketing automation and Web CMS platforms.

What You Will Do

The position collaborates cross-functionally to ensure digital campaigns are aligned with business objectives and technically sound. A strong understanding of marketing automation, web content management, data utilization, and digital best practices is essential to support performance, engagement, and operational efficiency.

Why It Might Be a Fit

The ideal candidate combines creativity with strong technical, analytical, and problem-solving skills. Proficiency in Web Content Management Systems (e.g., Liferay or similar enterprise CMS) and Google Analytics (GA4) is required.

Requirements

• Proficiency in Web Content Management Systems (e.g., Liferay or similar enterprise CMS) and Google Analytics (GA4)
• Working knowledge of CRM Systems and marketing automation platforms (e.g., Oracle CX Sales, Eloqua or similar) including email campaign development, segmentation, landing page, form and survey creation, and campaign deployment
• Working knowledge of HTML and CSS with a strong understanding of email and web development best practices, including cross-client and mobile compatibility
• Proficiency in Adobe Creative Suite (Illustrator, Photoshop, Acrobat Pro) or similar to modify digital assets for web and email
• Strong analytical and technical troubleshooting skills with the ability to identify and resolve platform, integration, and campaign execution issues
• Strong understanding of digital marketing, web design, and web analytics; ability to manage various related projects from concept to execution
• Strong attention to detail with a high standard for brand consistency and understanding of UX/UI design methods and principles
• Ability to manage external vendors and multiple projects and meet deadlines in a fast-paced environment

Benefits

• Salary Range: $120,000-$135,000
• Dental insurance
• Vision insurance
• Paid holidays