Director, Brand / Product Marketing

Role Overview

The Director, Brand / Product Marketing is responsible for helping shape and execute Feeding Tampa Bay’s brand and product marketing strategy. This role serves as a key partner to the Senior Director of Marketing and supports the organization’s evolution from being understood primarily as a food bank to being recognized as a mission-driven organization building people-focused solutions tackling the root-cause of hunger insecurity so communities can flourish today and for generations to come.

What You Will Do

This role leads awareness-building and mission-forward marketing initiatives, supports the development of a clear and differentiated brand narrative across multiple stakeholder audiences, and helps establish product marketing as a formal capability within the organization.

Why It Might Be a Fit

The ideal candidate will have experience leading integrated campaigns and marketing initiatives from strategy through execution, developing audience-centered messaging and strategies across multiple stakeholder groups, and establishing and tracking KPIs and/or OKRs and applying insights to improve marketing effectiveness.

Requirements

• Excel working in a fast-paced, evolving environment and demonstrate the ability to embrace the FTB’s commitment to treat all people with equity and respect in pursuit of our mission to feed people in need and mobilize our community to eliminate hunger
• Bachelor’s degree in Marketing, Communications, Business, Public Relations, or a related field preferred
• Minimum of 8 years of progressive experience in brand marketing, product marketing, integrated marketing, communications, product marketing, or a related field
• Experience leading integrated campaigns and marketing initiatives from strategy through execution
• Experience developing audience-centered messaging and strategies across multiple stakeholder groups
• Experience building or improving marketing processes, planning frameworks, and cross-functional collaboration models
• Experience establishing and tracking KPIs and/or OKRs and applying insights to improve marketing effectiveness
• Prior experience managing people, including coaching, developing, and supporting team performance, required
• Experience recruiting, hiring, and onboarding team members preferred
• Experience in mission-driven or nonprofit organizations preferred but not required
• Corporate sector experience is also valued, particularly in brand marketing, product marketing, and go-to-market roles

Benefits

• Dental insurance
• Vision insurance
• Paid holidays

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