CRM Marketing Manager

Role Overview

The CRM Marketing Manager will help strategise and execute ad-hoc campaigns and automated lifecycle marketing programs focused on sales, engagement, retention, and winback. This role will work closely with several cross-functional teams to execute various marketing campaigns and develop customer experience enhancements.

What You Will Do

The ideal candidate will own strategy, performance, execution, and expansion of CRM programs in the EMEA region, develop and implement CRM strategies and campaigns to enhance customer engagement, loyalty, and retention, and drive growth of CRM channel impact.

Why It Might Be a Fit

The ideal candidate is a detail-oriented CRM professional with a strong understanding of email and CRM best practices, audience segmentation, A/B testing, and customer databases. They will utilise customer data and insights to segment audiences, ensuring personalised communications that are relevant and effective.

Requirements

• Demonstrable experience in lifecycle/CRM, email marketing, and marketing automation
• Substantial experience in marketing automation strategy
• Expert experience in CRM and MarTech tools
• Strong understanding of customer segmentation, behaviour, and consumer insights
• Notable experience in consumer-facing product marketing and subscription-based products
• Background in content planning, briefing, and strategy
• Ability to see from the consumer’s perspective and serve as their advocate
• Passionate about understanding consumer behaviour with a demonstrated ability to translate findings into meaningful, prosperous long-term relationships
• Demonstrated critical thinking skills with an ability to make decisions for the business
• Team player; ability to work proactively with all business divisions and drive results
• Previous experience building a CRM program
• Experience managing projects through Workfront, JIRA, or similar platforms
• Solid understanding of GDPR and its effects on CRM
• Effective cross-functional communication and organisational navigation

Benefits

• Medical
• Dental
• 401(k)
• Paid time off
• Equipment purchase program