Multi-Channel Marketing Manager

Role Overview

The Multi-Channel Marketing Manager will oversee the end-to-end operation and promotion of core products on pharmaceutical B2C platforms, develop online operation strategies, and execute key campaigns to strengthen disease education and brand visibility. The role will also lead digital innovation promotion and online channel expansion, and conduct market assessment and strategic planning for out-of-hospital channels.

What You Will Do

The Multi-Channel Marketing Manager will be responsible for managing daily platform routines, tracking operational data, and iterating strategies via regular reviews. They will also collaborate with internal stakeholders and external platform partners to optimize investment efficiency and ensure standardized pricing and stable channel operation.

Why It Might Be a Fit

The ideal candidate will have a minimum of 5 years of experience in pharmaceutical e-commerce and digital omni-channel marketing, with a strong capability in strategic analysis, solution design, data analysis, and cross-team collaboration. They will also have a solid understanding of mainstream pharmaceutical e-commerce platform rules and online pharmacy regulatory requirements, with a strong compliance awareness.

Requirements

• Bachelor’s degree or above in Marketing, E-commerce, Pharmacy, or related majors
• Minimum 5 years of experience in pharmaceutical e-commerce and digital omni-channel marketing
• Prior marketing experience in foreign pharmaceutical companies is preferred
• Familiar with mainstream pharmaceutical e-commerce platform rules and online pharmacy regulatory requirements
• Solid capability in strategic analysis, solution design, data analysis, and cross-team collaboration
• Result-driven, resilient under pressure, and experienced in multi-channel project delivery
• Strong market sensitivity, capable of developing lifecycle-based channel strategies with an innovative mindset
• Prior team leadership experience is preferred, with good potential in overall planning, coaching, communication, and team management
• Proficient in both English and Chinese for daily communication, document drafting, and business presentation