Role Overview
Figure is seeking a dynamic B2B marketing professional to own Account-Based Marketing (ABM) and cold outbound initiatives. The role requires building and managing the entire cold email engine, targeting and messaging systems, and streamlining systems for deploying content to the sales team.
What You Will Do
The successful candidate will act as the bridge between marketing, partnerships, and sales, driving the pipeline for key segments. They will build and manage the entire cold email engine, identify key behavioral trigger points, and tie everything together to track cross-channel performance.
Why It Might Be a Fit
The ideal candidate is a ‘outbound hacker’ who knows how to build scalable systems, coordinate with sales, and define and measure success. They will be responsible for defining what success looks like and tracking cross-channel performance to prove direct impact on meetings booked, SQLs, and pipeline generated.
Requirements
- Proven experience in B2B marketing, specifically building Account-Based Marketing, Outbound, or Demand Generation engines.
- Hands-on experience with cold email and data platforms (e.g., Lemlist, Apollo, Clay, Outreach).
- Experience in fintech or banking is a massive plus.
- Adhere to all company security policies and data handling procedures.
Benefits
- Comprehensive medical, dental, and vision coverage
- Company HSA, FSA, Dependent Care FSA, 401(k), and commuter benefits
- Employer-paid life and disability insurance
- 11 observed holidays and PTO plan
- Up to 12 weeks of paid family leave
- Continuing education reimbursement
To apply for this job please visit job-boards.greenhouse.io.
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