Growth Product Manager – Monetisation

Role Overview

As a Growth Product Manager – Core Monetisation at Flo, you’ll own the strategy and execution of initiatives that directly maximise user lifetime value. Your focus will be on pricing, paywall experience, and offer segmentation and personalisation, the core levers driving Flo’s revenue growth.

What You Will Do

You’ll be responsible for analysing and identifying opportunities to optimise paywalls and pricing across regions, segments, and platforms to maximise user lifetime value and profitability. You’ll design and optimise paywall experiences and other monetisation mechanics to maximise conversion rates and deliver a seamless, high-performing upgrade journey.

Why It Might Be a Fit

This role is pivotal to reinforcing Flo’s position as a global leader in health and fitness, and as the world’s first fully digital female health unicorn. You’ll have the opportunity to work closely with the company product leadership to shape Flo’s monetisation roadmap and ensure our pricing and paywall strategy continues to set the benchmark in the health and wellness space.

Requirements

• Proven experience developing pricing and subscription plan segmentation strategies to maximise LTV.
• Strong track record of designing high-converting paywall experiences and personalising monetisation flows based on user segments.
• Hands-on experience leveraging offers, discounts, add-ons, and subscription tiers to drive revenue growth and optimise monetisation performance.
• Experience coordinating paywall campaigns, experiments, and launches across the app in close collaboration with cross-functional teams.
• Deep expertise in A/B testing and experimentation, validating assumptions, and translating results into actionable monetisation improvements.
• Experience working cross-functionally with engineering, design, analytics, and marketing teams to deliver measurable business impact.
• Excellent analytical and problem-solving skills, with the ability to translate data into insights and make informed, evidence-based decisions.
• Comfort working in a fast-paced, high-experiment environment with shifting priorities and multiple competing demands.

Benefits

• Competitive salary and annual reviews
• Opportunity to participate in Flo’s performance incentive scheme
• Paid holiday, sick leave, and female health leave
• Enhanced parental leave and pay for maternity, paternity, same-sex and adoptive parents
• Accelerated professional growth through world-changing work and learning support
• In-person collaboration and work in a hybrid model, with 3 days per week spent in the office
• 5-week fully paid sabbatical at 5-year Floversary
• Flo Premium for friends & family, plus more health, pension and wellbeing perks