Senior Growth Marketing Lead

Role Overview

Fora is a modern travel agency empowering entrepreneurs to build travel advisory businesses. The Senior Growth Marketing Lead will help find new channels for advisor acquisition, shape acquisition strategy, and run experimentation programs.

What You Will Do

The role involves launching new acquisition channels, owning the roadmap for channels and partnerships, running experimentation engines, and proving incrementality. The Senior Growth Marketing Lead will also build with AI, raise the bar for testing best practices, and mentor others.

Why It Might Be a Fit

The ideal candidate has 8+ years of experience in growth or performance marketing, has owned acquisition strategy for a channel or portfolio, and has taken a new acquisition channel from first test to scaled investment. The role offers unlimited vacation, health insurance, and a 401k plan with company match.

Requirements

• 8+ years in growth or performance marketing at a consumer, marketplace, or technology company
• Has owned acquisition strategy for a channel or portfolio, not just execution, and set its budget and goals
• Has taken at least one new acquisition channel from first test to scaled, sustained investment
• Has built and run a structured experimentation program, and can walk us through specific tests: the hypothesis, the result, and what changed because of it
• Has designed or run incrementality tests (holdouts, geo, or matched market)
• Has owned or reported on CAC, LTV, and ROAS for a funnel, and optimized for quality over volume
• Can name the AI tools in your current workflow and an agent or automation you built that is still in use
• Has coached or mentored other marketers, or set the standards a team works to
• Has led high-visibility, cross-functional initiatives and influenced senior leaders without direct authority
• Moves fast and works independently in ambiguous, fast-changing environments

Benefits

• Unlimited vacation
• Health Insurance (including an option completely covered by Fora HQ)
• Dental & Vision Insurance
• Wellhub Memberships
• 401k plan with company match
• Commuter Benefits
• Supplemental Life Insurance
• Stock Options