Senior Product Marketing Manager

Role Overview

We’re seeking a Senior Product Marketing Manager to shape our story and own go-to-market execution for key areas of our platform. You will translate deep technical capabilities into compelling positioning and messaging, lead launches, and equip the field to win across enterprise and government organizations.

What You Will Do

You will own positioning, messaging, and value propositions for assigned products and use cases, lead product launches, partner with product management to translate technical capabilities into clear customer outcomes, and represent Forward as a credible product and industry expert at conferences, trade shows, webinars, and customer and partner meetings.

Why It Might Be a Fit

This is a hands-on role for a product marketer who enjoys going deep on technology, building compelling stories, and representing Forward with customers, analysts, and conference audiences to drive measurable market impact.

Requirements

• Experience in enterprise software or B2B technology, with 7+ years in product marketing.
• Proven track record of launching technical products and developing positioning, messaging, and sales assets that help the field win.
• Strong technical aptitude and familiarity with networking, security, cloud infrastructure, automation, or agentic AI systems, with the ability to engage credibly with engineering and product teams and translate complex capabilities into business value.
• Excellent writing skills, supported by a portfolio of compelling product content for technical and business audiences.
• Confident presenter who can represent Forward as a credible expert at conferences, webinars, and customer, partner, and analyst meetings.
• Experience using customer research and competitive intelligence to inform go-to-market strategy; analyst relations experience is a plus.
• Self-directed and highly organized, with the ability to work across functions and manage multiple launches and projects in a fast-moving, growth-stage company.

Benefits

• Competitive salary
• Base pay range between $165,000 and $200,000
• Benefits not explicitly mentioned in the posting