Go-To-Market (GTM) Manager

On Site Full TimeVancouver, British Columbia, CanadaFreelancer.com

Role Overview

We are looking for a dynamic and strategic Go-To-Market (GTM) Manager to own the end-to-end strategy and execution of how we bring products, features, and partnerships to market. In this role, you will sit at the intersection of Product, Marketing, Sales, and Customer Success – ensuring that every launch lands smoothly and our global partners activate successfully.

What You Will Do

Launch Ownership: Design and execute go-to-market plans for new product launches, feature rollouts, and platform integrations. Asset Creation: Build and maintain comprehensive customer-facing ‘Go-Live Kits,’ including co-marketing toolkits, landing page copy, one-pagers, and partner-ready brand assets.

Why It Might Be a Fit

The ideal candidate is a ‘GTM quarterback’ who thrives in cross-functional environments, loves building repeatable launch playbooks, and has the technical fluency to drive adoption for complex Fintech products.

Requirements

  • 4+ years of experience in GTM, Product Marketing, Growth, or a similar strategic role
  • Proven ability to lead cross-functional launches for technical products (SaaS, Fintech, or Payments preferred)
  • Exceptional written and verbal communication skills, with a talent for distilling complex technical infrastructure into clear value propositions
  • Strong business acumen and the ability to align various departments around a shared launch goal
  • Experience with data-informed decision-making and tracking product-led growth metrics
  • Comfortable working in a fast-paced, high-stakes environment where every day is different
  • Familiarity with APIs, marketplace ecosystems, or platform integrations

Benefits

  • Fast-track your career: We boast a meritocratic culture, renowned for hiring into senior roles from within and producing many business and product leaders in the FinTech industry
  • Not a cog-in-the-machine: You will join a global FinTech with a culture that allows you to take ownership and see the tangible impact of your work immediately
  • Weekly Town Halls: Direct Q&A sessions with the CEO where you can ask anything
  • Hack-a-thons: Quarterly events where teams create solutions to existing problems and win prizes, filled with games, shows, and food
  • Weekly Team Lunches: Thursday lunches featuring rotating local cuisines
  • Fun Team Building Events: We prioritise a high-energy office culture and meaningful in-person collaboration

To apply for this job please visit jobs.workable.com.


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