Go-To-Market Engineer – Marketing Operations (4020)

GBG is looking for a Go-To-Market Engineer – Marketing Operations to design and run the operating system for marketing, building systems, processes, and insights that power demand generation, lifecycle marketing, and go-to-market execution. The ideal candidate combines deep Salesforce configuration expertise with a strong understanding of B2B funnel operations and the ability to translate business needs into scalable, well-governed system design.

Requirements

• Advanced Salesforce configuration experience (flows, automation, objects, fields, validation rules, dashboards, routing workflows)
• Experience partnering with Marketing Ops, RevOps/Sales Ops, and Business Systems to deliver GTM system changes
• Experience with CRM migrations and consolidations, including Salesforce
• Strong understanding of B2B GTM funnels, routing logic, lifecycle stages, and operational KPIs
• Hands-on experience with GTM tools such as HubSpot, 6sense, Cognism, SeamlessAI, sales engagement platforms, and enrichment/analytics tools
• Ability to scope, gather requirements, manage a backlog, and prioritize with cross-functional stakeholders
• Strong technical problem solving skills and a structured, documentation first mindset
• Ability to communicate technical concepts clearly to non-technical partners