Email Marketing Manager

Role Overview

The Email Marketing Manager owns the design, build, deployment, and optimization of the USCAN email channel. Serves as the region’s email subject matter expert, advising marketing and sales on audience, cadence, content, and testing strategies and translating those plans into live, measurable programs in Marketo.

What You Will Do

Own the USCAN always-on email portfolio, build, maintain, monitor, and optimize the region’s recurring, trigger-based email programs, and ensure each program operates reliably, trigger logic remains accurate, and performance insights are surfaced proactively.

Why It Might Be a Fit

The ideal candidate will have demonstrated experience building and deploying campaigns directly in Marketo, owning always-on, trigger-based, or lifecycle email programs, and reporting email performance against benchmarks.

Requirements

• Bachelor’s degree from an accredited university or college, or a high school diploma/GED with at least six years of hands-on B2B email marketing and marketing automation experience
• Demonstrated experience building and deploying campaigns directly in Marketo
• Demonstrated experience owning always-on, trigger-based, or lifecycle email programs
• Demonstrated ability to report email performance against benchmarks
• Experience with a template-based email build tool like Knak
• Marketo Business Practitioner certification or above
• Experience with Workfront or similar project management software
• Working knowledge of email deliverability and sender reputation
• Familiarity with email accessibility standards and mobile-first, responsive design
• Experience operating in a regulated or medically reviewed content environment
• Experience with Salesforce and lead source and campaign taxonomy governance across a Marketo–CRM integration
• Experience partnering with sales development or inside sales teams on email sequences and recycled-lead programs
• Comfort operating as the single named owner of a channel
• Experience in healthcare, medical device, or another regulated B2B industry

Benefits

• Medical insurance
• Dental insurance
• Vision insurance
• Paid time off
• 401(k) plan with employee and company contribution opportunities
• Life insurance
• Disability insurance
• Accident insurance
• Tuition reimbursement