Category Marketing Manager

On Site Full TimeAtlanta, Georgia, United StatesGenuine Parts Company

Role Overview

The Category Marketing Manager will develop long and short-term strategy and business positions for NAPA’s merchandise departments, serving as the main point of contact between the Category Merchandising team and the NAPA Marketing team.

What You Will Do

Key responsibilities include managing category marketing budget, developing marketing plans, ensuring full funnel customer journey, participating in strategic updates with suppliers, and working with creative to develop core creative ideas.

Why It Might Be a Fit

The ideal candidate will have 6+ years of relevant experience in marketing, familiarity with integrated marketing plans, a data-driven mindset, and experience managing projects and working with cross-functional stakeholders.

Requirements

  • 6+ years of relevant experience (marketing experience at a retail company, B2B marketing)
  • Familiarity with integrated marketing plans and creative asset briefs
  • Data-driven mindset and ability to leverage analysis to make business recommendations
  • Experience managing projects and working with cross-functional stakeholders
  • Highly organized and able to define and sequence strategic priorities

To apply for this job please visit genpt.wd1.myworkdayjobs.com.

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