Digital Marketing & Content Specialist

Role Overview

The Digital Marketing & Content Specialist supports the execution of digital marketing initiatives across multiple channels, including social media, website, email marketing, paid advertising, and membership recruitment campaigns.

What You Will Do

The position combines content creation with analytics and reporting responsibilities to help drive membership growth, program participation, volunteer engagement, and brand awareness.

Why It Might Be a Fit

The selected candidate must have experience with managing paid advertising campaigns and analyzing performance data to drive results and inform marketing strategies.

Requirements

• Bachelor’s degree in Marketing, Communications, Public Relations, Digital Marketing, or a related field
• 1–3 years of relevant experience: internship, volunteer, or professional experience preferred
• Experience with Managing paid advertising campaigns and analyzing performance data to drive results and inform marketing strategies
• Strong analytical and organizational skills
• Experience interpreting marketing data and performance metrics
• Knowledge of social media platforms and digital marketing best practices
• Familiarity with Google Analytics, Meta Business Suite, and email marketing platforms preferred
• Experience with Canva and Adobe Creative Suite
• Strong written and verbal communication skills
• Ability to manage multiple projects and meet deadlines in a fast-paced environment
• Passion for mission-driven work and storytelling
• Maintain a GSUSA Membership

Benefits

• Annual salary range: $40,000 – $45,000
• Paid advertising campaigns across Google, Meta, and YouTube/OTT
• A/B testing on digital ads, email campaigns, and landing pages
• Google Analytics, Meta Business Suite, and email marketing platforms
• Canva and Adobe Creative Suite
• GSUSA Membership