Product Marketing Manager, Fitbit Hardware

Role Overview

Partner with cross-functional teams to shape product development and lead global go-to-market strategies. Leverage user insights to influence decision-making and drive business growth.

What You Will Do

Define product positioning, analyze market trends, and develop comprehensive GTM plans. Partner with teams to integrate user-friendly features and optimize pricing and promotions.

Why It Might Be a Fit

Excellent narrative-building and communication skills, ability to influence cross-functional stakeholders, and experience leading business metrics and navigating ambiguity.

Requirements

• Bachelor’s degree or equivalent practical experience
• 6 years of experience in product marketing, brand marketing, consumer hardware or growth marketing
• Experience managing end-to-end product launches, lifecycle marketing initiatives or end-to-end go-to-market campaigns
• Experience managing cross-functional or cross-team projects

Benefits

• 15% bonus target
• equity
• benefits