Product Marketing Lead

Role Overview

The Product Marketing Lead is a key player in making GoTyme Bank’s shift to a product- and segment-led go-to-market model a reality. This role owns the go-to-market execution for GoTyme Bank’s financial product verticals, including savings, lending, crypto, and other product lines as they evolve.

What You Will Do

The Product Marketing Lead will develop and own clear, differentiated positioning and messaging for GoTyme Bank’s financial product verticals, build and maintain product one-liners, proposition frameworks, and messaging hierarchies, and translate complex financial products into simple, compelling narratives.

Why It Might Be a Fit

The ideal candidate will have 4–6 years of marketing experience, with at least 3 years in product marketing, proposition development, GTM planning, or a closely related discipline, and experience working across multiple product categories or verticals.

Requirements

• 4–6 years of marketing experience
• at least 3 years in product marketing, proposition development, GTM planning, or a closely related discipline
• experience working across multiple product categories or verticals
• background in consumer brands, digital platforms, telecoms, FMCG, or retail is welcome; financial services experience is advantageous but not required
• experience working in a fast-paced, high-growth environment where autonomy, speed, and quality all have to co-exist

Benefits

• Comprehensive Group Life Cover
• Life Cover
• Funeral Cover
• Global Education Protector
• Disability Cover (incl. Contribution Protector)
• Severe Illness Benefit
• Healthcare That Works for You
• Full company contribution to Health Insurance for eligible employees
• Partial company contribution to Medical Aid (Key Health or Discovery) options for eligible employees
• Retirement Annuity
• EAP support (counselling, financial, and legal for you and anyone financially dependent on you)
• Competitive, industry-benchmarked salaries
• Non-guaranteed performance bonuses
• Access to company shares (T’s & C’s apply)
• Wellness days
• Social clubs
• On-site barista