Field Marketing Specialist

Role Overview

The Field Marketing Specialist plays a key role in driving brand awareness, consumer trial, and market share growth within their assigned market. Representing one of the most recognized leaders in kombucha, this role is responsible for bringing the brand to life through meaningful, high-impact consumer engagement.

What You Will Do

The Specialist is responsible for recruiting, training, and supporting Brand Ambassadors, while overseeing activations that drive product trial, education, and sales. This role requires a balance of operational execution and creative thinking to continuously elevate the program and deliver measurable results.

Why It Might Be a Fit

The ideal candidate will have demonstrated experience planning and executing events, retail activations, and local marketing campaigns, including logistics coordination and on-site execution. They will also have experience recruiting, hiring, and onboarding part-time or full-time team members (e.g., brand ambassadors), with the ability to support training and performance expectations.

Requirements

• Bachelor’s Degree in Marketing or related major (preferred)
• 4+ years of job-related experience
• Valid driver’s license, proof of insurance, and ability to drive a motor vehicle
• Willing to travel locally 40-60% of the time, inclusive of nights and weekends
• Able to lift 50lbs to aid event set-up

Benefits

• Health Insurance: Medical, Dental, Vision, and Life Insurance
• 401K with Matching
• Employee Assistance Program
• Discounts on the amazing GT’s product line (available for pickup at headquarters only)
• Corporate Discounts with our partners through LifeMart (concert & sporting event tickets, cell phone service, gifts, restaurants, hotels, childcare, and more!)