Principal, Head of Channel Marketing

Role Overview

Join Hamilton Lane as a global leader in private markets, working with high-performing teams to enrich lives, safeguard futures, and grow careers. The Head of Channel Marketing is a newly created role responsible for translating commercial priorities into tailored marketing solutions for each client segment.

What You Will Do

Define and own the channel marketing strategy, own audience strategy, design full-funnel programs, build a trusted partnership with Client Solutions, establish shared lead definitions, and set measurable goals and KPIs for every campaign/program.

Why It Might Be a Fit

The ideal candidate will have 12+ years of marketing experience in asset management, private markets, or wealth management, with at least 5 years leading teams, and a proven commercial impact with specific outcomes such as pipeline created, conversion improved, or assets raised.

Requirements

• 12+ years of marketing experience in asset management, private markets, or wealth management
• 5+ years leading teams
• Proven commercial impact with specific outcomes such as pipeline created, conversion improved, or assets raised
• Experience owning segmentation and audience strategy
• Hands-on use of AI, automation, and marketing technology
• Command of investment products, client segments, distribution partners, and regulatory requirements for marketing in financial services
• Strong digital, CRM, marketing automation, and analytics skills

Benefits

• Healthcare coverage
• Mental health resources
• Health & fitness reimbursement program
• Wellness Rewards Program
• Tuition and certification reimbursement programs
• Continual education and development trainings
• Paid time off to volunteer
• Adoption reimbursement program
• Paid time off for new parents and newlyweds
• Travel support for nursing parents
• Retirement programs
• Employee stock purchasing plan