Director, Product Marketing

Role Overview

As Director, Product Marketing, you will own how the market sees Handshake on the employer side, setting the narrative and category strategy that puts Handshake in front of CHROs and talent leaders. You will lead a team of product marketers who bring it to life across every launch and channel.

What You Will Do

Define and own the employer narrative and positioning, create and evolve the category story for the employer buyer, build thought leadership and content channels, lead a team of 3-4 product marketers, and partner with Product, Sales, and Marketing leadership.

Why It Might Be a Fit

You will have the opportunity to shape how every career evolves in the AI economy, work with world-class AI labs and Fortune 500 partners, and build a massive, fast-growing business with billions in revenue.

Requirements

• 8+ years in B2B product marketing
• leading a team of product marketers
• track record of creating or evolving a category
• experience elevating a narrative beyond the product
• experience marketing a marketplace or employment-related product
• experience building executive-level content and thought leadership
• strong cross-functional partnership with Product, Sales, and executive leadership
• exceptional strategic storytelling and writing

Benefits

• Equity in a fast-growing company
• 401(k) match
• competitive compensation
• financial coaching
• paid parental leave
• fertility benefits
• parental coaching
• medical, dental, and vision insurance
• mental health support
• $500 wellness stipend
• $2,000 learning stipend
• ongoing development
• internet
• commuting
• free lunch/gym in our SF office
• Flexible PTO
• 15 holidays + 2 flex days
• team outings
• referral bonuses