Director of Product Marketing

Role Overview

This is a strategic and hands-on leadership role responsible for building and leading Product Marketing at HappyRobot. You will work closely with the founders, Head of Growth & Marketing, Product, Sales, and Customer teams to build HappyRobot’s product narrative and positioning.

What You Will Do

Own HappyRobot’s product marketing strategy, including positioning, messaging, launches, competitive intelligence, and enablement. Develop and maintain core product positioning, messaging frameworks, competitive differentiators, and customer-facing narratives.

Why It Might Be a Fit

You will identify the key ICPs and buying committees and own translating our product into messaging that resonates with each. You will establish the processes, messaging frameworks, and core assets that allow Product Marketing to scale with the company.

Requirements

• 8+ years of experience in product marketing, preferably in B2B technology, enterprise software, AI, or a related environment.
• Proven experience owning product marketing strategy and leading cross-functional go-to-market initiatives.
• Excellent written and verbal communication skills with the ability to simplify technical concepts and craft compelling messaging.
• Strong understanding of enterprise sales motions and how to position technical products for business and executive audiences.
• Strong understanding of generative AI, agentic AI, automation, and emerging technologies.
• Experience developing positioning, messaging, competitive differentiation, and go-to-market strategies.
• Experience partnering closely with founders, executives, Product, Sales, Marketing, and Customer teams.
• Extreme ownership, strong organizational skills, and the ability to balance strategic priorities with hands-on execution.

Benefits

• Comprehensive Benefits including healthcare, dental, vision coverage.
• Competitive salary + equity in a high-growth startup.