Senior Marketing Manager (Events)

Role Overview

The Senior Marketing Manager will be responsible for shaping and delivering robust marketing plans and objectives for a portfolio of conference and exhibition style events. The role requires a strategic thinker with good analytical, numerical, and communication skills. The ideal candidate will have experience in a successful marketing team in a matrixed organization and a proven track record in delivering successful event marketing strategies.

What You Will Do

The Senior Marketing Manager will be responsible for driving bookings/registrations, generating commercial leads, supporting customer adoption and conversion, and improving customer advocacy for the events and the client’s wider brand. The role will also involve overseeing the effective delivery of the marketing plans, supporting and mentoring marketing managers, and finding innovative ways to deliver against the marketing plans.

Why It Might Be a Fit

The ideal candidate will have a structured approach to problem-solving, enjoy having autonomy over their role, and be actively seeking to become a ‘master’ in their area of responsibility. The role requires a team player with a collaborative approach and excellent client and stakeholder management skills.

Requirements

• Knowledge of using design programmes including; Illustrator, InDesign and Canva
• Confident, creative copywriter, who takes a customer centric approach to content writing
• Project management – experience with collaborative project management tools such as Monday.com
• Experienced marketer, who has successfully managed a team, operating at Marketing Manager level or above
• Proven track record in delivering successful event marketing strategies, planning multi-channel marketing campaigns, ideally within a B2B events environment
• Significant experience in a successful marketing team in a matrixed organisation

Benefits

• 25 days holiday per year excluding bank holidays (increasing 1 day per year of service up to 30 days)
• Work from anywhere in the world for up to 3 weeks of the year with our ‘Work from Anywhere’ days
• Flexible working hours (core hours from 10-3) allowing you the flexibility to adapt your work schedule to your personal commitments
• Generous contributory pension scheme
• Health Cash Plans: With our health cash plans, you can access a range of healthcare benefits, including coverage for medical expenses, dental care, optical services, and more