Head of Revenue & Margin Growth

The Head of Revenue & Margin Growth will develop the Revenue and Margin Growth pillars and capabilities of the organization to drive profitable growth through pricing, pack price architecture, mix, trade terms, and more.

Requirements

• Develop the Revenue and Margin Growth pillars and capabilities of the organization
• Build the Revenue and Margin Growth agenda to drive profitable growth via functional collaboration
• Establish and drive Revenue and Margin Growth way of working and value mindset across all commercial functions
• Deliver profitable growth through pricing, pack price architecture, mix, trade terms
• Conduct annual pricing review to identify potential RM benefits
• Set guardrails on channel / customer pricing, promo, trade terms, and mix execution
• Continuously drive SKU mix towards growth and profit
• Ensure that all commercial actions systematically trade consumers up to more premium brands and packs
• Continuously track promo performance (uplift, ROI) using solid analytics, optimize promo effectiveness and efficiency and set promo guardrails
• Identify profit pool opportunities and defensibility risks, optimize Trade Term scheme and set guardrails to support negotiations
• Power BI Implementation in terms of analytical tools and dashboard for NSR, Trade terms, Mix management dashboard
• Train RMG Managers of hard (RMG topics/tools) and soft skills
• Partner with commerce teams on creating and executing RMG agenda
• Develop team members according to the HEINEKEN Learning philosophy
• Drive continuous RM improvement cycle
• Conduct annual RM assessment; define and execute resulting RM agenda for coming year
• Train relevant functions with OpCo on RM topics/tools
• Drive continuous improvement of RM content & processes within the OpCo