Marketing Director

Role Overview

The Director of Marketing will be responsible for creating and implementing a business strategy to deliver near- and long-term growth by researching and responding to markets and customers, lead pricing strategy and implementation initiatives, as well as responding to and establishing tactics to prevent or mitigate liabilities associated with product field issues.

What You Will Do

Develop near- and long-term strategic direction using understanding of market trends, customers, and competitor dynamics. Develop and manage strategies for multiple brands within the Specialty Products Group.

Why It Might Be a Fit

The ideal candidate will have 10+ years of industrial marketing or product management experience in commercial vehicle, heavy equipment or automotive, with strong financial acumen and experience in sales/Marketing data analysis, marketing research and surveys, advertising/customer communications, and sales promotion literature development/catalogue or product position.

Requirements

• 10+ years of industrial marketing or product management experience in commercial vehicle, heavy equipment or automotive
• Strong financial acumen with familiarity of P&L management
• Experience in Industrial marketing or related background in some/all of the following: Sales/Marketing data analysis, Marketing research and surveys, Advertising/Customer communications, Sales promotion literature development/catalogue or product position
• Ability to properly organize and prioritize projects
• Ability to handle multiple projects
• Computer literacy with Windows environment
• Excellent presentation, written and verbal communication skills
• Excellent leadership skills
• Self-motivated with good organization and planning skills
• Must have good people skills and be able to develop good working relationships with the customers, distributors, sales group, staff, etc.
• Needs to have a basic mechanical/technical aptitude (to be able to describe features/benefits to customers)
• Demonstrated results
• Manage industrial marketing by incorporating both push and pull marketing tactics
• A broad bottom-line business orientation

Benefits

• Dental insurance
• Vision insurance
• Other benefits not specified

Tagged as: Data Analysis, Financial Modeling