Director of Content & Lifecycle Marketing

Role Overview

The Director of Content & Lifecycle Marketing owns the organization’s voice and writes the content that builds authority, moves deals, and keeps clients engaged. This is a hands-on writing role, not a strategy-only seat. You’ll set messaging and lifecycle strategy, then execute against it across the website, SEO, long-form thought leadership, account-based campaigns, and sales materials.

What You Will Do

Own the organization’s tone of voice and write across formats: website copy, long-form thought leadership, SEO content, ABM campaigns, and sales enablement pieces. Lead executive messaging and thought leadership that builds authority and supports sales conversations.

Why It Might Be a Fit

5-7+ years in content marketing, lifecycle marketing, or B2B marketing leadership. A strong portfolio showing range across web, long-form, SEO, and sales content. Demonstrated success building content that supports complex sales cycles.

Requirements

• 5-7+ years in content marketing, lifecycle marketing, or B2B marketing leadership
• Strong portfolio showing range across web, long-form, SEO, and sales content
• Demonstrated success building content that supports complex sales cycles
• Experience writing for ABM and account-based campaigns
• Strong editorial and executive-level writing skills
• Experience designing and managing email nurture and marketing automation programs
• Experience with CRM and marketing automation platforms (e.g., HubSpot)
• Strong analytical skills to interpret engagement and funnel data
• Experience managing and developing team members

Benefits

• Paid time off (vacation and sick)
• Medical, dental, and vision insurance
• 401(k) with employer match
• Employee assistance program (EAP)
• Career development and ongoing training