Director, CRO & Subscription

Role Overview

The Director, CRO & Subscription will own the on-site customer journey end-to-end, designing and executing a testing program to improve conversion rate and AOV, and owning the Subscription program to improve subscription adoption and reduce subscription churn.

What You Will Do

Design and execute a testing program to improve conversion rate and AOV, own the Subscription program to improve subscription adoption and reduce subscription churn, and work closely with the Lifecycle Marketing Manager to develop personalized communications to subscribers.

Why It Might Be a Fit

The ideal candidate will be data-obsessed, understand how to turn numbers into actionable insights, and know how to design and read tests without bias, with a strong point of view on pricing strategy and margin optimization backed by test-driven reasoning.

Requirements

• 10+ years of experience in ecommerce, subscription/retention, CRO, or growth marketing, within DTC subscription-based consumer brands
• Hands-on experience with Shopify Plus, ReCharge, Testing tools (Convert, Optimizely, VWO) and upsell/cross sell tools
• A track record of designing, running, and interpreting statistically sound CRO and upsell tests
• Working knowledge of dunning management tactics for involuntary churn reduction
• A strong point of view on pricing strategy and margin optimization, backed by test-driven reasoning
• Familiarity with the broader ecommerce/subscription tooling landscape (upsell, retention, and CRO platforms) and the judgment to evaluate build-vs-buy or vendor-switch decisions

Benefits

• Competitive salary range of $125,000-165,000 per year
• Bonus eligibility
• Flexible time off + 9 annual company holidays
• Paid vacation day on your Birthday
• 100% company-paid base plan Medical, Dental, and Vision Insurance
• 100% company-paid Life Insurance and Short-Term Disability Coverage
• 3% Employer contributions to 401(k)
• Matching Charitable Contributions up to $2,500/year
• Work from Home (WFH) stipend
• Employee Recognition and Rewards Program
• Pet insurance
• Employee Product Samples and Discounts
• Professional Development Fund
• Free Calm App Subscription