Role Overview
The Field Marketing Manager will plan and execute field marketing programs to engage priority accounts, support Sales, and contribute to pipeline growth. The role will manage a portfolio of programs ranging from executive dinners and roundtables to webinars, customer programs, sponsored industry conferences, and large trade shows.
What You Will Do
Plan and execute field marketing programs, partner with Marketing and Sales, coordinate event logistics, and represent HITRUST onsite.
Why It Might Be a Fit
The successful candidate will understand how field programs support integrated B2B demand generation and account-based marketing strategies and will use data to help evaluate program effectiveness and future investment.
Requirements
- 3-5 years of B2B marketing experience
- hands-on responsibility for field marketing, events, demand generation, or integrated campaigns
- experience planning and executing B2B events
- hands-on experience with Salesforce, including Campaigns, campaign members, reporting, and basic pipeline analysis
- experience with HubSpot or another established marketing automation platform
- understanding of B2B sales processes and experience collaborating with Sales teams
- strong project-management, organizational, and communication skills
- ability to work independently in a cross-functional environment
To apply for this job please visit recruiting.paylocity.com.
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