Brand Marketing Manager, Partner Brands

Role Overview

The Brand Marketing Manager, Partner Brands will lead marketing initiatives across Highline Warren’s portfolio of partner brands, including Rain-X and Mobil 1. The role will develop and execute integrated marketing strategies to drive revenue growth, expand retail distribution, strengthen retailer partnerships, and maximize return on marketing investments.

What You Will Do

The position will oversee brand planning, customer marketing, promotional funding programs, retail media investments, product launches, digital shelf optimization, and co-branding opportunities while ensuring alignment with licensing partner requirements and broader business objectives.

Why It Might Be a Fit

The ideal candidate will have a strong understanding of retail, eCommerce, digital marketing, customer marketing, and go-to-market strategies, with experience supporting product launches, promotional campaigns, and growth strategies.

Requirements

• Bachelor’s degree in Marketing, Business, Communications, or a related field
• 5+ years of experience in brand marketing, product marketing, category marketing, or a related discipline
• Proven experience developing and executing integrated marketing plans across multiple channels
• Strong understanding of retail, eCommerce, digital marketing, customer marketing, and go-to-market strategies
• Experience supporting product launches, promotional campaigns, and growth strategies
• Demonstrated ability to analyze data, identify insights, and translate findings into actionable recommendations
• Strong project management skills with the ability to manage multiple priorities in a fast-paced environment
• Excellent communication, presentation, and stakeholder management skills
• Proficiency with marketing analytics tools, content management platforms, and Microsoft Office applications
• Experience within consumer goods, automotive aftermarket, retail, or related industries preferred