Director of Performance Marketing

Role Overview

Honeydew is a platform connecting people to licensed dermatologists, FDA-approved treatments, and ongoing skin health support. The Director of Performance Marketing will own the paid media engine, managing an eight-figure budget and making decisions on where to allocate dollars.

What You Will Do

The Director will manage spend allocation, measurement, CRO, digital product, new channels, the creative testing loop, team management, data tracking, and paid media strategy. They will be measured on blended CAC at target new patient volume.

Why It Might Be a Fit

The ideal candidate has 7-10 years of experience leading performance marketing at a fast-growing D2C company or has done it for several companies at an agency and wants to own one business in-house. They should be extremely analytical, understanding the whole funnel and making spend decisions with all of it in view.

Requirements

• 7-10 years of experience leading performance marketing
• Excellent understanding of paid social, search, and other performance channels
• Ability to explain complicated calls to founders or CFOs in plain language
• Experience with healthcare, telehealth, or subscription experience (nice to have)
• Experience with CTV, programmatic, or affiliate buying (nice to have)
• Experience with server-side tracking and consent management setup (nice to have)

Benefits

• Salary: $170,000-$200,000 based on experience
• Equity in Honeydew
• Flexible PTO
• Free Honeydew membership
• Health, vision, and dental insurance
• 401(k) with company match
• One Medical, Kindbody, Talkspace, and HealthAdvocate memberships
• Company MacBook + monthly internet stipend