Role Overview
This hands-on, high-impact position is responsible for translating Hootsuite’s enterprise Go-To-Market strategy into programs, content, and skills that give our sellers a competitive edge. The role works at the intersection of strategy and execution, building programs, playbooks, coaching frameworks, and learning systems that directly influence how quickly and effectively our sellers perform. The measure of this role is field impact: quota attainment, pipeline, and win rates.
What You Will Do
Develop and maintain sales playbooks, talk tracks, frameworks, and competitive assets in close partnership with Marketing. Translate Hootsuite’s GTM positioning and value-based selling methodology into training programs. Build and manage a coaching cadence for the seller community, leveraging AI to surface conversation intelligence insights.
Why It Might Be a Fit
You’re a solution seeker, lifelong learner, resilient adapter, intentional collaborator, critical challenger, active communicator, integrated thinker, accountable owner, and bar-raiser. You have a strong working knowledge of enterprise sales methodologies and the ability to apply them in practical field contexts.
Requirements
- 8+ years of experience in sales enablement, sales training, or a quota-carrying sales role within a B2B SaaS company
- Background in consulting or strategic advisory is a major plus
- Demonstrated experience designing and delivering enablement programs with measurable impact on ramp time, quota attainment, or win rates
- Experience with AI-powered GTM tools, including conversational intelligence platforms, AI-assisted content generation, and personalized learning systems
- Strong working knowledge of enterprise sales methodologies (e.g., MEDDIC, Command the Message, Challenger, Value Selling)
- Experience leveraging Gong or equivalent conversation intelligence platforms to analyze seller performance and build coaching programs
- Familiarity with Salesforce, LMS platforms, and modern sales content management tools (e.g., Highspot, Accord)
- Proven ability to work cross-functionally with Sales Leadership, Product Marketing, and RevOps to build programs that land in the field
- Strong facilitation and communication skills
Benefits
- Accommodations will be provided as requested by candidates taking part in all aspects of the selection process
- Canada Pay Range For This Role: $96,100—$134,700 CAD
- US Pay Range For This Role: $102,300—$143,300 CAD
To apply for this job please visit job-boards.greenhouse.io.

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