Director of Performance Marketing

Role Overview

Empower Brands is seeking a Director of Performance Marketing to help build and lead a centralized franchisee growth capability across our portfolio of brands. This role will oversee paid media strategy, platform and partner management, franchisee performance reporting, and the ongoing evolution of services that support local lead generation and conversion.

What You Will Do

The initial portfolio of growth products and services is expected to include in-house paid-media execution, localized campaign landing pages, franchisee-facing dashboards and reporting, call-tracking integration, speed-to-lead tools and workflows, AI-enabled SMS, voice, and email follow-up, lead-management and CRM integrations, and standardized direct-mail capabilities.

Why It Might Be a Fit

The ideal candidate brings strong performance marketing experience, an agency or multi-location background, and the ability to translate strategy into practical, measurable programs. This person should be comfortable operating in a growing environment, working cross-functionally, and remaining close to execution as the capability develops.

Requirements

• 5+ years experience leading paid-media strategy and execution across Google and Meta
• Bachelors degree in marketing, advertising, communications, business or a related discipline
• Deep knowledge of Google Search, Local Services Ads, Display, YouTube, Meta, campaign architecture, attribution, and optimization
• Experience implementing or operating marketing technology, advertising platforms, dashboards, or multi-location marketing systems
• Experience integrating paid-media execution with CRM, call tracking, landing pages, lead routing, and reporting
• Demonstrated experience building a new service, capability, operating model, or internal agency function from the ground up
• Strong change-management experience across complex stakeholder groups
• Experience selecting, negotiating with, and managing agencies, technology vendors, and platform partners
• Ability to personally execute campaigns and platform work during the initial build
• Ability to move between strategy, product design, operations, technology, campaign execution, and stakeholder management
• Experience building business cases and contributing to pricing, packaging, budget, and service-economics decisions
• Strong analytical skills and the ability to translate data into actions and business recommendations
• Demonstrated ability to operate effectively in an entrepreneurial, evolving, and highly visible environment

Benefits

• Dental insurance
• Vision insurance
• Health insurance
• 401(k) or retirement plan
• Paid time off
• Stock options
• Equity
• Bonus/commission
• Paid holidays