Role Overview
The Account Based Marketing Specialist is responsible for the strategic planning, implementation, and continuous optimization of targeted marketing programs for selected strategic accounts and industries.
What You Will Do
The role involves developing and managing integrated, personalized marketing measures that deepen customer relationships, open up new business opportunities, and make a measurable contribution to pipeline and sales.
Why It Might Be a Fit
The ABM Specialist has demonstrated success in planning, implementing, and optimizing data-driven, integrated marketing campaigns, and has expertise in data-driven marketing, performance analysis, reporting, and deriving actionable recommendations.
Requirements
- completed degree in marketing, business administration, communication, or a comparable field
- 5-7 years of relevant experience in B2B marketing, ideally with several years in account-based marketing, demand generation, or strategic customer marketing
- experience in the IT, software, cloud, workplace, or technology industry is an advantage
- good understanding of account-based marketing, demand generation, buying center logic, and customer journey management
- expertise in data-driven marketing, performance analysis, reporting, and deriving actionable recommendations
- ability to translate market, competition, customer, and intent data into clear account strategies, relevant value propositions, and effective marketing programs
Benefits
- Dental insurance
- Vision insurance
- Health insurance
- Life insurance
- Pension plan
- Stock options
- Flexible working hours
- Home office
- Public transportation subsidy
- Free parking
- Free meals
- Free beverages
- Gym membership
- Wellness programs
- Parental leave
- Sick leave
- Vacation days
- Paid holidays
- Bonus
- Commission
- Profit sharing
- Stock purchase plan
- Employee stock ownership plan
- 401(k) plan
- Retirement plan
- Education assistance
- Training and development programs
- Mentorship programs
- Professional certification programs
- Conferences and seminars
- Travel opportunities
- Relocation assistance
- Visa sponsorship
- Relocation support
- Housing assistance
- Moving expenses
- Temporary housing
- Short-term loan
- Long-term loan
- Stock options
- Employee stock purchase plan
- Employee stock ownership plan
- 401(k) plan
- Retirement plan
- Education assistance
- Training and development programs
- Mentorship programs
- Professional certification programs
- Conferences and seminars
- Travel opportunities
- Relocation assistance
- Visa sponsorship
- Relocation support
- Housing assistance
- Moving expenses
- Temporary housing
- Short-term loan
- Long-term loan
To apply for this job please visit hp.wd5.myworkdayjobs.com.
Follow us on social media