Product/Performance Marketing Manager – Business Personal Systems (BPS) Commercial Workspaces

Role Overview

The Global Business Personal Systems Product Marketing Team is in search of talented people who are inspired by big challenges, driven to learn and grow, and dedicated to making a meaningful difference. We are responsible for driving the end-to-end product marketing strategy and planning across the portfolio lifecycle and enabling Markets to grow sales by aligning product/solution positioning org-wide and developing high-impact, competitive, product-specific content before, during, and after announcement.

What You Will Do

Develop and deliver end-to-end workspace strategic marketing plans across the lifecycle of the Commercial portfolio, connecting docks, displays, peripherals, software solutions, and security into an integrated ecosystem around the PC, with a heavy emphasis on SMB. Develop integrated demand generation campaigns that convert demand into pipeline, opportunities, adoption, and revenue.

Why It Might Be a Fit

You’ll work hand-in-hand with the Product/Software Marketing Managers for each individual product and solution line, as well as product management, sales, channel marketing, regional marketing, and Demand Capture teams, to align strategies and activation plans, ensure our solutions meet SMB and Enterprise customer needs, and help HP stand out in a competitive landscape.

Requirements

• 6+ years of experience in Product/Solution Marketing, Performance Marketing, Demand Generation, or Brand Marketing.
• 4+ years in B2B-related work.
• Proven ability to articulate and communicate vision and narratives and translate them into measurable campaigns.
• Experience managing integrated campaigns across digital, social, email, ABM, channel, and events.
• Experience defining KPIs, analyzing campaign effectiveness, and optimizing media and content based on performance.
• Demonstrated competence at leading and inspiring cross-functional teams and agency partners to action.
• Mastery in writing product/solution positioning materials and experience partnering with Marketing and Public Relations on customer messaging.
• Strong business acumen and deep understanding of product, sales, marketing, budget, and execution constraints.
• Ability to create and leverage product and performance marketing frameworks to operationalize and drive consistency of narrative, launch deliverables, activation, and measurement.
• Aptitude to synthesize data, insights, research, and campaign performance to develop business cases and improve customer product fit and conversion.
• Skilled in identifying market opportunities and articulating competitive differentiators.
• MBA or equivalent experience preferred.

Benefits

• Health insurance
• Dental insurance
• Vision insurance
• Long term/short term disability insurance
• Employee assistance program
• Flexible spending account
• Life insurance
• Generous time off policies, including 4-12 weeks fully paid parental leave based on tenure, 11 paid holidays, and additional flexible paid vacation and sick leave
• Bonus and/or equity opportunities