Enterprise Field Marketing Lead

Role Overview

The Enterprise Field Marketing Lead will create end-to-end, multi-channel, field and integrated marketing campaigns to drive pipeline growth across Mid-Market and Corporate segments. The role requires balancing strategic planning with hands-on execution, using customer insights, AI, and data to turn complex initiatives into measurable business outcomes.

What You Will Do

The Enterprise Field Marketing Lead will build and execute integrated marketing campaigns across digital, field, executive, ABM, and sales channels that drive pipeline and revenue. The role will also own end-to-end campaign execution, develop channel strategies, and lead field program execution.

Why It Might Be a Fit

The Enterprise Field Marketing Lead will be passionate and have an entrepreneurial mindset with a drive to test, learn, and scale. The role requires influencing cross-functional partners, presenting campaign performance, and recommending business decisions to senior stakeholders.

Requirements

• Experience leading end-to-end marketing programs in a fast-paced B2B SaaS environment
• Proven success building integrated marketing programs that combine digital and field marketing to generate pipeline and revenue
• Strong understanding of B2B sales processes, go-to-market strategies, and SLA-driven operating models
• Experience using data, AI, and automation to improve audience targeting, campaign performance, and marketing effectiveness
• Strong analytical skills with the ability to translate performance data into business recommendations
• Experience managing budgets, vendors, contracts, event production, and multiple concurrent initiatives
• Ability to influence senior stakeholders, align cross-functional teams, and drive execution through ambiguity

Benefits

• Cash compensation including base salary, on-target commission, and annual bonus targets
• Eligibility for overtime pay
• Eligibility for HubSpot’s equity plan to receive restricted stock units (RSUs)
• Annual bonus targets under HubSpot’s bonus plan for eligible roles
• Overtime pay
• RSUs
• Annual bonus targets