B2B Digital Marketing and Hubspot Specialist

Role Overview

The B2B Digital Marketing & HubSpot Specialist is responsible for the day-to-day execution and continuous improvement of lead generation, organic B2B social media, HubSpot websites, and HubSpot Marketing Hub Professional. The role creates and publishes professional content, maintains accurate and conversion-focused website content, builds and manages marketing campaigns and automation, and supports the generation, nurturing and handover of qualified leads.

What You Will Do

The role involves HubSpot Website & CMS Administration, B2B Content & Social Media, Lead Generation, Automation & Reporting, and Graphics & AI. Key responsibilities include owning routine content administration, creating and publishing approved content, building and updating pages, applying on-page SEO requirements, and maintaining HubSpot forms and landing pages.

Why It Might Be a Fit

The successful candidate is expected to have 5+ years of experience in digital marketing, marketing operations or marketing automation, with strong hands-on HubSpot Professional experience. The role requires excellent written English, strong attention to detail, and the ability to manage multiple priorities independently in a remote environment.

Requirements

• 5+ years in digital marketing, marketing operations or marketing automation
• Strong hands-on HubSpot Professional (or above) experience
• Email marketing and nurture sequence experience
• Experience managing organic B2B social media, particularly LinkedIn company pages
• GA4 reporting, conversion tracking and campaign attribution
• Basic HTML and CSS
• SEO and AEO fundamentals
• Working proficiency with Canva and AI tools (Claude, Gamma, ElevenLabs, HubSpot Breeze)
• Excellent written English suitable for an Australian B2B audience

Benefits

• Dental insurance
• Vision insurance
• Health insurance
• Paid time off
• Retirement plan
• Learning budget
• Parental leave
• Wellness program
• Visa sponsorship
• Relocation assistance

Tagged as: HubSpot