Head of Product Marketing, Jira and Flywheel

Role Overview

We’re seeking a strategic, creative, and data-driven leader to head our Product Marketing team for Jira, Atlassian’s flagship product. You’ll lead a team of product marketers responsible for defining Jira’s narrative in the marketing, running top-of-funnel brand campaigns, onboarding and activating new customers, and creating content that drives organic growth and enabling sales with selling Jira along our other solutions.

What You Will Do

Lead and inspire a team of Product Marketing Managers focused on the full customer journey—from awareness to activation and engagement. Own the strategy and execution for Atlassian’s product marketing flywheel.

Why It Might Be a Fit

Champion experimentation and data-driven decision making to continuously improve marketing performance and customer outcomes. Represent the voice of the customer and market, ensuring our messaging and experiences resonate with diverse audiences—from technical teams to business leaders

Requirements

• 12+ years of experience in product marketing, growth marketing, or related roles in SaaS or technology companies.
• Proven success leading and developing high-performing marketing teams.
• Deep expertise in web, content, and digital marketing, with a track record of driving measurable growth through organic and paid channels.
• Experience building and executing top-of-funnel brand and demand generation campaigns.
• Strong understanding of onboarding, activation, and customer lifecycle marketing.
• Data-driven mindset with experience using analytics to inform strategy and optimize performance.
• Exceptional communication, collaboration, and stakeholder management skills.
• Passion for Atlassian’s mission and products; experience with Jira, Confluence, or similar collaboration tools is a plus.
• Comfortable working in a fast-paced, highly cross-functional, and global environment.

Benefits

• health and wellbeing resources
• paid volunteer days
• so much more

Tagged as: Data Analysis