Associate Manager, Performance Marketing

Role Overview

As an Associate Manager, Performance Marketing, you’ll play a key role in driving customer acquisition through data-informed strategies, creative experimentation, and continuous optimization across Hearst Magazines’ consumer portfolio.

What You Will Do

Develop and execute paid acquisition strategies, manage day-to-day paid media campaigns, optimize campaign budgets, and lead paid distribution strategies.

Why It Might Be a Fit

This role requires strong analytical skills, excellent communication and collaboration skills, and the ability to thrive in a fast-paced environment.

Requirements

• 1+ years of experience managing paid media campaigns for a consumer business
• Hands-on experience with Meta, Google, and other paid acquisition platforms
• Familiarity with customer acquisition metrics such as CPA, CPL, and ROAS
• Strong analytical skills with the ability to interpret performance data and make actionable recommendations
• Excellent communication and cross-functional collaboration skills
• Strong organizational skills with exceptional attention to detail and the ability to manage multiple priorities
• Curiosity and enthusiasm for experimentation, AI-enabled marketing, and continuous learning

Benefits

• Medical, dental, and vision insurance
• 401(k) plan with a generous company match
• Flexible hybrid work schedule
• Access to innovative training programs and industry events
• Employee Resource Groups for connection and belonging
• Competitive financial perks