Product Marketing Manager

Role Overview

As a Product Marketing Manager, you will be responsible for deeply understanding the market and making our products highly visible as part of a compelling proposition for our customer base. This role is the strategic center of gravity for how Imagine’s Playout and Infrastructure portfolio reaches the market.

What You Will Do

You will own the go-to-market strategy, define who to target, with what message, through what channels, and lead that thinking in close partnership with product, engineering, sales, support, and marketing teams.

Why It Might Be a Fit

You will be responsible for developing clear value propositions, buyer-specific narratives, and competitive differentiators, and leading the development of high-impact content that moves buyers through the decision process.

Requirements

• Track record in product marketing within the context of a complex broadcast technology or infrastructure vendor
• In-depth knowledge of broadcast playout, signal processing, and infrastructure products and markets
• Experience with market positioning, business development, and competitive analysis
• Strong global business acumen and strong customer orientation
• Ability to develop strategic relationships and sell the vision; ability to influence at multiple levels of an organization
• Strong and effective oral and written communication skills
• Intellectual curiosity and the ability to deliver business insight
• Demonstrated ability to build strong cross-functional relationships and lead effectively in a fluid, customer-oriented environment

Benefits

• Dental insurance
• Vision insurance
• Health insurance
• 401(k) or other retirement plan
• Paid time off
• Stock options
• Equal opportunity workplace
• Affirmative action employer