Website Marketing Manager

Role Overview

The Website Marketing Manager will be responsible for developing and executing the digital experience strategy across DPIP North America’s partnerships portfolio of pet insurance brands. This individual will serve as the business owner for marketing websites and landing pages, overseeing website strategy, user experience, martech integrations, SEO and AI search optimization, performance measurement, and digital experience enhancements.

What You Will Do

The Website Marketing Manager will lead website modernization initiatives, optimize conversion pathways, manage the website technology ecosystem, and ensure websites effectively support enterprise marketing campaigns and business goals.

Why It Might Be a Fit

The ideal candidate will have 4-6 years of experience in digital marketing, website marketing, digital product management, e-commerce, or related fields, with a strong understanding of website strategy, SEO, AEO, UX/CX, analytics, and conversion rate optimization.

Requirements

• 4-6 years of experience in digital marketing, website marketing, digital product management, e-commerce, or related fields
• Experience managing large-scale marketing websites
• Strong understanding of website strategy, SEO, AEO, UX/CX, analytics, and conversion rate optimization
• Experience partnering with technical teams and IT organizations
• Strong project management and stakeholder management skills
• Experience translating business needs into technical requirements
• Analytical mindset with demonstrated ability to use data to drive decisions

Benefits

• Comprehensive full medical, dental and vision Insurance
• Basic Life Insurance at no cost to the employee
• Company paid short-term and long-term disability
• 12 weeks of 100% paid Parental Leave
• Health Savings Account (HSA)
• Flexible Spending Accounts (FSA)
• Retirement savings plan
• Personal Paid Time Off
• Paid holidays and company-wide Wellness Day off
• Paid time off to volunteer at nonprofit organizations
• Pet friendly office environment
• Commuter Benefits
• Group Pet Insurance
• On the job training and skills development
• Employee Assistance Program (EAP)

Tagged as: Project Management