Head of Digital Marketing & SaaS Growth

Role Overview

Lead the transformation of customer acquisition and lifecycle management capabilities, building and scaling digital marketing engine and customer success function to drive measurable growth across diverse product portfolio.

What You Will Do

Define go-to-market strategy, build demand generation engine, own competitive intelligence, implement marketing automation and CRM integration, take commercial ownership of Customer Success function, and own marketing and CS KPI framework.

Why It Might Be a Fit

Commercially oriented, hands-on with marketing automation and CRM platforms, able to brief and manage external agencies, data-driven decision maker, and able to write compelling briefs or value propositions.

Requirements

• 2–5 years of experience in B2B marketing with at least 1 year in a leadership or ownership role
• Demonstrated track record of building demand generation engines with measurable results
• Experience owning GTM strategy for a SaaS product
• Comfortable working in a lean environment
• Commercially oriented, thinking in CAC, LTV, ARR, churn, and pipeline
• Hands-on with marketing automation and CRM platforms
• Able to brief, manage, and hold accountable external agencies

Benefits

• Additional Performance-based compensation with significant variable component tied to measurable results
• Competitive Compensation
• Company laptop for business use
• Business Expenses
• Annual leave entitlement aligned to the location-based, with gradual progression up to a maximum of 30 days