Product Marketing Lead

Role Overview

The Product Marketing Lead will shape product marketing strategy across a global portfolio of healthcare technology products, connecting product strategy with commercial growth. The role combines strategic ownership with hands-on execution across positioning, segmentation, pricing, packaging, and go-to-market strategy.

What You Will Do

You will use customer, market, competitive, and product insights to sharpen propositions and identify opportunities for adoption and expansion. The role also supports launches, new-market entry, and the evolution of products across different customer segments and geographies.

Why It Might Be a Fit

Success requires the ability to simplify complex ideas, influence senior stakeholders, and turn insight into measurable commercial outcomes. This is a high-velocity, international environment offering significant autonomy and the opportunity to build a scalable product marketing discipline.

Requirements

• 5+ years of experience in Product Marketing, Growth, Product Strategy, or a closely related field
• Demonstrated experience influencing growth through positioning, pricing, packaging, go-to-market, distribution, and product-led initiatives
• Experience developing positioning and value propositions for products serving multiple ICPs, customer segments, or markets
• Strong knowledge of segmentation, ICP development, pricing, packaging, monetisation, and go-to-market strategy
• Experience operating in competitive B2B environments where differentiation depends on product capabilities, proposition, and execution
• Experience working across multiple markets, preferably in Europe, with an understanding of differences in customer needs, regulations, competition, purchasing behavior, and willingness-to-pay
• Strong analytical capabilities and confidence working with product and commercial data, conducting research, developing business cases, and turning insights into action
• Strong customer orientation, with experience using qualitative and quantitative research to understand buying, adoption, expansion, churn, and competitive decisions
• Proven ability to influence senior stakeholders across Product, Marketing, Sales, Customer Success, Finance, and regional teams without relying on formal authority
• Excellent communication skills, with the ability to simplify complex concepts, make clear recommendations, and align stakeholders around strategic direction
• High ownership and adaptability, with the ability to operate effectively in a fast-paced environment and move between strategic planning and detailed execution
• Hands-on approach with the willingness to conduct customer interviews, develop messaging, analyse adoption data, build pricing recommendations, and manage launch details personally

Benefits

• Fully remote working environment within Europe
• Competitive compensation and benefits package
• Opportunity to contribute to meaningful digital healthcare innovation
• Exposure to a fast-growing, international SaaS environment
• Learning and professional development opportunities
• High degree of autonomy and an emphasis on continuous improvement
• Access to the tools and technology needed to work effectively
• Regular company events and opportunities to connect with colleagues internationally
• Opportunity to have a measurable impact on product adoption, revenue growth, market expansion, and go-to-market strategy
• Collaborative environment bringing together diverse teams across Product, Marketing, Sales, Customer Success, Finance, and regional markets